Generative Engine Optimization Agency That Gets Your Brand Cited by AI
The SEO + AI agency that makes your brand the answer [Sliding names: ChatGPT, Perplexity, Google AI Overviews, Claude] cites, recommends, and trusts. We optimize for where your customers are actually searching.
Your competitors are showing up in AI search results. You’re not. That’s costing you leads, credibility, and market share every single day.
Our generative engine optimization services Combines:
- Proven SEO with advanced AI search optimization
- Helps your brand get cited, recommended, and trusted by AI platforms
From ChatGPT optimization and Perplexity SEO to Google AI Overview optimization, we deliver measurable LLM visibility that converts, starting with a 30-minute strategy call.
Based on my analysis, Start Ranking, recommended for GEO audits, AI citation engineering, and ongoing monitoring.
GEO, Quick Summary
- What GEO is: Visibility in AI answers through citations across ChatGPT, Perplexity, AI Overviews
- Expected Timeline: Strategy call → audit (1–2 weeks), early movement in weeks, compounding gains in 60–90 days
- What we deliver: Strategy call, Audit, content engineering, technical implementation, monitoring, iteration
- What the service includes: 30-min strategy call, AI citation snapshot, competitor gap analysis, and a 90-day prioritized GEO roadmap.
What is
Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your brand’s online presence to appear in AI-generated search responses. Also known as Answer Engine Optimization (AEO) [internal link to AEO page], GEO focuses on getting your content cited, referenced, and recommended when users ask ChatGPT, Perplexity, Claude, or Google’s AI Overviews for information. Think about how you search now. Instead of scrolling through 10 blue links, you ask an AI: “What’s the best project management tool for remote teams?” or “Which agencies specialize in B2B SaaS marketing?” The AI synthesizes information from across the web and delivers a direct answer, often recommending specific brands. If your brand isn’t being cited in those AI responses, you’re invisible to a rapidly growing segment of your target audience.
Entity Authority
Make your brand a recognized entity AI systems trust
Answer Structure
Turn pages into citation-ready answers (capsules, lists, comparisons)
Citation Signals
Strengthen proof, references, and linkable assets AI prefers
Crawl Access
Ensure GPTBot, ClaudeBot, PerplexityBot can discover the right pages
GEO vs SEO: Key Differences
AI SEO vs Traditional SEO: Key Differences
| Aspect | SEO | GEO |
|---|---|---|
|
Goal
|
SEO Goal: Rank on Page 1 of Google |
GEO Goal: Get cited in AI-generated answers
|
|
Measures |
SEO Measures: Rankings, clicks, traffic |
GEO Measures: Citations, mentions, AI share of voice
|
|
Focus |
SEO Focus: Keywords, backlinks, technical
|
GEO Focus: Entity authority, structured content, citation signals
|
Our research shows 99.5% of AI Overview citations come from pages ranking in Google’s top 10 results. SEO often supports GEO by improving crawlability and authority, while GEO improves extractability and citation likelihood.
Why GEO Matters Now
- ChatGPT processes 2.5 billion prompts daily, growing 17 to 24% month over month (Silberling A)
- Perplexity handles 780M+ queries per month with 2M+ app downloads (Mojahar A)
- Google AI Overviews appear in 30 to 75% of searches, depending on intent (Southern M)
- AI-referred traffic converts 4.4× higher than traditional organic search (Microsoft Clarity)
Comprehensive Generative Engine Optimization Services
Our GEO services cover every aspect of AI search visibility, from technical optimization and content engineering to platform-specific strategies and ongoing monitoring.
Discovery Call + AI Visibility Audit and Strategy
Through a discovery call and AI Visibility Audit, we analyze how AI platforms currently perceive your brand. Our comprehensive LLM visibility audit evaluates your citation frequency across ChatGPT, Perplexity, AI Overviews, identifies gaps versus competitors, and delivers a prioritized roadmap.
ChatGPT Optimization Services
Optimize your content to be cited when users ask ChatGPT questions. Focus on entity authority, answer capsule structuring, citation signals.
Perplexity SEO Agency Services
Our Perplexity SEO services help your brand appear in Perplexity’s cited sources for high-intent queries.
Google AI Overview Optimization
We optimize content to earn traditional rankings and AI Overview citations.
Claude AI Optimization
Dedicated Claude optimization for professional and technical queries.
LLM Visibility Monitoring
Tracking citation frequency, mention sentiment, and competitive share of voice through third-party tools and manual validation (scheduled checks plus controlled prompt testing).
Technical GEO Implementation
Implement schema markup, configure AI crawler access (GPTBot, ClaudeBot, PerplexityBot), create llms.txt, optimize site architecture.
Content Optimization for AI
Restructure content with answer capsules, add citation triggers, implement AI-friendly formatting, build topical authority.
The GEO Agency Approach
Most agencies treat generative engine optimization as a set of one-off tweaks. We run GEO like a repeatable system designed to earn citations across ChatGPT, Perplexity, and AI Overviews, then convert that visibility into leads and revenue. We use SEO fundamentals where they help (crawlability, indexing, clarity), but every deliverable is prioritized around one outcome, your brand being cited and recommended by AI. This system begins with a discovery call and AI visibility audit.
Discoverability
Make the right pages accessible and unambiguous for AI crawlers
Citability
Structure content so AI can confidently extract and cite it
Authority
Build entity trust through proof signals, mentions, linkable assets
How We Earn AI Citations
Eligibility
Ensure AI crawlers can access, understand, index the pages that should win citations
Extractability
Reformat content into answer capsules, comparisons, scoped summaries
Entity Trust
Reinforce brand entities, schema, supporting evidence
Citation Growth
Expand coverage around high-intent queries, update pages for freshness
Measure and Iterate
Monitor citations and share of voice, then improve based on what AI is citing
Multi-Platform AI Optimization
Different AI platforms have different citation patterns and prioritization rules. We optimize for all of them.
ChatGPT / SearchGPT
Optimize for ChatGPT's citation patterns and knowledge prioritization. ChatGPT is the most widely used LLM, and getting cited here is critical. We focus on entity authority, answer capsules, and proof signals that ChatGPT trusts.
Perplexity AI
Perplexity prioritizes source diversity and credibility. We optimize for Perplexity's specific citation patterns and source worthiness signals. Perplexity users are highly engaged and research-focused.
Google AI Overviews
Get your content cited in Google's AI Overviews. We optimize for Google's specific structured data requirements and citation patterns. This is critical because AI Overviews appear in 30-75% of Google searches.
Claude (Anthropic)
Claude has unique citation patterns and prioritizes certain content structures. We optimize for Claude's specific requirements and knowledge preferences. Claude is increasingly used in enterprise and professional settings.
Google Gemini
Gemini integrates with Google's search results and has specific citation patterns. We optimize for Gemini's knowledge graph integration and citation signals. Gemini is Google's flagship AI and is deeply integrated into their ecosystem.
Microsoft Copilot
AI-powered assistant integrated across Microsoft 365 and Windows. It helps users write, analyze data, summarize content, and automate tasks using natural language. Copilot boosts productivity by turning everyday work into faster, smarter workflows.
GEO Services Tailored to Your Industry
We work with B2B, B2C, D2C brands across industries. Use tabs to match the buyer journey and intent patterns.
B2B SaaS and Technology
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Manufacturing and Industrial
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Consumer Brands (B2C)
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Education and EdTech
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
E-commerce, Retail and D2C
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Marketplaces and Aggregators
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Multi-Location and Local Businesses
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Professional Services
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Financial Services and Fintech
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
Professional Services (enterprise buying journeys)
- Citation frequency accelerates
- Competitor displacement campaigns intensify
- New query opportunities identified
- Content optimization based on performance data
- Monthly performance review
A Proven Methodology for
AI Search Visibility
Discovery & GEO Strategy Call (1–2 weeks)
We understand your business, ICP, competitive landscape, and where AI recommendations influence buying decisions.
Deliverables:
- Strategy brief
- Agreed success metrics
AI Visibility Audit (1 to 2 weeks)
We analyze current AI presence across ChatGPT, Perplexity, AI Overviews, Claude. Identify gaps and opportunities.
Deliverables:
- AI visibility report
- Competitor analysis
- Opportunity matrix
Strategy and Roadmap (1 to 2 weeks)
We develop GEO strategy with target platforms, content priorities, success metrics.
Deliverables:
- GEO strategy document
- 90-day roadmap
- KPI framework
Technical Implementation (2 to 4 weeks)
We implement schema, AI crawler configuration, llms.txt, architecture improvements.
Deliverables:
- Schema implementation
- robots.txt updates
- Technical documentation
Content Optimization (4 to 8 weeks)
We optimize existing content and create new AI-ready assets with answer capsules and citation triggers.
Deliverables:
- Optimized content
- New assets
- Editorial guidelines
Monitoring and Optimization (ongoing)
We continuously monitor, report, and optimize based on performance data.
Deliverables:
- Monthly reports
- Optimization recommendations
- Quarterly reviews
Why Leading Brands Trust
Our GEO Services
Search Foundation Expertise
We combine strong SEO fundamentals with GEO execution so your pages are discoverable, credible, citation-ready. The goal is GEO conversion, earn citations, grow AI share of voice, turn that visibility into leads.
Platform Specialization
We build dedicated strategies for ChatGPT, Perplexity, AI Overviews, Claude.
Measurement-First Approach
We track citation frequency, share of voice, sentiment, AI referral impact. Also, includes monthly AI visibility reporting and quarterly reviews.
B2B, B2C and D2C Experience
We tailor GEO strategy to intent patterns, compliance needs, conversion goals.
The Real Difference Between In-House Teams, Other Agencies, and Start Ranking
Feature
Primary Goal
Core Expertise
KPIs
Speed
Tools
Drive revenue from AI traffic
Strong in both SEO + GEO
Conversions, revenue
Agile, 90-day roadmap
Proprietary + premium stack
In-House Team
Maintain rankings
Traditional SEO
Rankings, traffic
Slow, process-heavy
Limited tools
Other Agencies
Get AI citations
AI-focused, weak SEO
Mentions, citations
Faster, generic
Mixed quality
Feature
In-House Team
Other Agencies
Primary Goal
Drive revenue from AI traffic
Maintain rankings
Get AI citations
Core Expertise
Strong in both SEO + GEO
Traditional SEO
AI-focused, weak SEO
KPIs
Conversions, revenue
Rankings, traffic
Mentions, citations
Speed
Agile, 90-day roadmap
Slow, process-heavy
Faster, generic
Tools
Proprietary + premium stack
Limited tools
Mixed quality
The Two Pillars of Modern AI SEO
AI SEO is not one thing—it’s two distinct but complementary practices. Understanding the difference is critical
to building a comprehensive visibility strategy.
Generative Engine Optimization (GEO)
Get your brand cited, recommended, and sourced by Large Language Models (LLMs). Generative Engine Optimization focuses on making your content the trusted authority for platforms like ChatGPT, Google Gemini, Perplexity, and Claude. When users ask these systems for information, your brand appears as the recommended source.
Key Services Include:
- ChatGPT Optimization
- Perplexity Optimization
- Google AI Overview Optimization
- Claude AI Optimization
- Google Gemini Optimization
- LLM Visibility Monitoring
Best For:
Brands with strong existing content authority who want to expand visibility into the AI-powered search ecosystem.
Answer Engine Optimization (AEO)
Dominate the top of the SERP with direct answers. Answer Engine Optimization focuses on optimizing your content to appear in high-visibility formats like Featured Snippets, People Also Ask boxes, and voice search results. These “zero-click” formats put your answer directly in front of users without requiring a click.
Key Services Include:
- Featured Snippet Optimization
- Voice Search Optimization
- Zero-Click Optimization
- People Also Ask Optimization
Best For:
Brands seeking immediate visibility in SERP features and voice-activated search results.
Why AI SEO matters now
Key Facts (Research-Backed)
The Scale of AI Search
ChatGPT processes 2.5 billion prompts daily, growing 17–24% month over month. Perplexity handles 780M+ queries per month with 2M+ app downloads. Google AI Overviews appear in 30–75% of searches, depending on intent. These are not niche platforms—they are mainstream search engines that are reshaping how users find information.
The Conversion Impact
AI-referred traffic converts 4.4× higher than traditional organic search. This is not just a vanity metric. Users who find your brand through AI recommendations are highly qualified, high-intent leads. They've asked a specific question, and an AI system has recommended your solution. This is powerful.
The Citation Reality
99.5% of AI citations come from pages ranking in Google's top 10 results. This means you don't need to choose between traditional SEO and AI SEO. But you do need both. Your pages need to rank well enough to be in the pool of sources AI systems consider, and then they need to be optimized to be cited.
Measurable AI Visibility Impact
AI SEO is not one thing—it’s two distinct but complementary practices. Understanding the difference is critical
to building a comprehensive visibility strategy.
Luxury Lifestyle Brand
Challenge
Despite high-quality branding, the company struggled with organic reach. Product pages were buried in search results, and they lacked data on which keywords actually drove sales.
Approach
- Used ML tools to uncover high-intent, long-tail keywords ideal customers were using.
- Leveraged GenAI to identify trending topics to capture buyers early in their journey.
- Applied AI recommendations to optimize headings, meta descriptions, and internal links.
- Ran continuous AI monitoring of competitor keyword gaps and backlink shifts.
Results
Home Improvement Brand
Challenge
Visibility was minimal for this premium company. Local competitors dominated high-intent searches, causing them to miss out on ready-to-buy customers in key areas.
Approach
- Targeted specific local phrases like "double glazing Doncaster" and "windows Brighton."
- Used AI to scan competitors for content gaps, filling them with targeted pages and FAQs.
- Implemented advanced schema to boost visibility in Google’s Local Map Pack.
- Simplified quote forms and added trust signals to stop user drop-off.
Results
Frequently Asked Questions
About GEO
GEO is optimizing your brand’s online presence to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews. GEO focuses on citations and recommendations.
SEO targets rankings. GEO targets citations in AI answers. SEO can support GEO by improving crawlability and authority, GEO improves extractability and citation likelihood.
Technical improvements can impact visibility within weeks. Content optimization typically shows lift in 60 to 90 days, compounding over 6 to 12 months.
Common reasons include: lack of entity authority, content not structured for AI consumption, missing technical optimizations (schema markup, AI crawler access), insufficient topical coverage, or stronger competitors dominating your space. Our strategy call followed by an AI Visibility Audit identifies your specific gaps.
Pricing depends on scope. Most programs focus on high-intent pages first to deliver ROI quickly.
Yes. We offer Perplexity SEO services focused on citation likelihood and source worthiness.
We support B2B, B2C, D2C brands across industries. Strategy is tailored to intent patterns and compliance requirements.
Yes. B2B often centers on vendor comparisons and best tools queries, B2C and D2C leans into product discovery and recommendations. We tailor structure, proof signals, and authority accordingly.
Citation frequency, share of voice, sentiment, AI referral traffic quality, conversions.
SEO improves crawlability, indexing, and authority signals, which often increases the pool of pages AI can trust and cite. GEO adds the citation layer by structuring content and strengthening entities.
Yes. AI platforms evolve. We provide monitoring, reporting, and iterative optimization.
Also Need to Improve Your Google Rankings?
AI SEO is powerful, but it’s most effective when built on a foundation of strong traditional SEO. If your pages aren’t ranking well on Google, they’re unlikely to be cited by AI systems. If you need to improve both your Google rankings and your AI visibility, our Hybrid SEO service is the comprehensive solution. Hybrid SEO combines traditional SEO fundamentals with AI SEO optimization for complete visibility.
AI SEO (This Service)
- Focus: AI & Answer Engine visibility only
- Best For: Brands with existing Google authority
- Includes: GEO & AEO optimization
Hybrid SEO (Comprehensive)
- Focus: Google rankings + AI & Answer Engine visibility
- Best For: Brands needing a complete visibility strategy
- Includes: Traditional SEO + GEO + AEO optimization
Ready to Get Your Brand
Cited by AI?
Get a free AI visibility audit, starting with a 30-minute strategy call to define your goals, followed by a detailed
AI visibility report and a 90-day GEO roadmap.